Why mobile users should not be ignored

By Daryl Maksymec, Creative/Technical Director, SidePix

In the last few years, online usage patterns have dramatically changed. More and more users view websites on their smartphones and tablets, and we have since passed the tipping point. In 2014, for the first time ever, web traffic from mobile devices eclipsed traffic from desktop computers.

With the staggering, exponential growth of mobile devices, a mobile-friendly responsive website is no longer optional. Users expect to be able to view your website wherever they are: at work on their desktop, at home on their tablet, or on the go on their smartphone.

If users can’t view your website they’ll go somewhere else. It’s that simple. One Google search is all it takes, and in a matter of seconds, they’ll have the information they want on your competitor’s website.

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